We hear so much about ageing and how to prevent it, but what exactly happens to skin as it matures? What are the most common signs of an ageing complexion? And which skincare products can you use to help fight them? Here we give you the answers…
As we all know, the most obvious signs of ageing skin are fine lines, crows’ feet and wrinkles. As we age, our skin becomes less elastic – when we frown or smile, skin is no longer able to ‘bounce back’ in the same way, leaving us with expression lines. The sun, too, is a major cause of lines. Exposure to UV light causes the collagen and elastin inside the skin to break down, which in turn causes it to sag and wrinkle.
How to target them:
Keep skin hydrated with an intensive daily serum. Vichy’s Idealia Life Serum leaves skin looking younger and healthier, and helps protect against the appearance of skin changes caused by stress and pollution.
Pigmentation and uneven skin tone
As skin ages, it can become more mottled-looking, with brown spots (or age spots) appearing on the face and hands. Pregnancy is another cause of pigmentation – as is too much sun exposure.
How to target it:
Reduce the appearance of dark spots with a dark spot corrector, such as Vichy’s Pro Dark Spot Corrector, which is enriched with LHA and DRM BrightTM.
Skin becomes rougher
Ageing skin often becomes less smooth and supple. It becomes less plump over time, and – unfortunately - saggier.
How to target it:
We recommend a good day cream, one that will target roughness and leave skin feeling smooth, supple and more refined.
For real results, try Vichy’s Idealia Smoothing and Illuminating Cream. Suitable for women of all ages, it’s enriched with AHAs, vitamins, probiotics and polyphenols. The cream will leave the skin looking fresher, younger and healthier, while helping keep it plump with moisture.
Veins show more
As we age, our veins can become more prominent. Older skin also bruises more easily, which can lead to unsightly looking marks.
How to target this:
Make-up is the best way to hide unsightly veins and bruises. Vichy’s Dermablend range expertly covers flaws, including veins, dark circles and an uneven complexion. This Corrective Foundation leaves skin looking luminous – and not like a mask.