How to reduce the appearance of crow’s feet

Also known as laughter lines, crow’s feet are the wrinkles that appear in the outer corner of the eyes and get their descriptive name from their resemblance to bird’s feet. As we age, our body produces less collagen – the protein that gives structure to the body’s skin, hair and nails – and loses its elasticity. As the area around your eyes is always moving when you smile, squint or frown, it’s often where you notice this depletion and wrinkles and fine lines forming first.

Don’t worry, we’re not going to suggest you stop smiling. On average, you blink 28,000 times a day, so the skin around your eyes will always be moving. Exposure to UV rays is the number one cause however of premature ageing and you can help to prevent that. Applying a high-protection broad-spectrum sunscreen daily – even when you’re inside – is essential. Avoiding over washing can also prevent the loss of essential oils from your skin’s surface, which can dehydrate and dry out the skin around your eyes. Taking regular screen breaks can help to avoid digital eye fatigue too, a common problem in the past year and the cause of squinting and rubbing of the eyes.

Just as sunscreen is non-negotiable when trying to prevent fine lines from forming, so too is keeping your skin hydrated. Wrinkles appear deeper and more noticeable on drier skin than when it’s plump and healthy.

Vichy Minéral 89 Hyaluronic Acid Eye Fortifier is a hydrating serum designed with the delicate eye area in mind. Enriched with Vichy’s Thermal Mineralizing Water, hyaluronic acid and caffeine, it makes your eye contours appear smoother and brighter when applied daily in the morning. Following the serum step, layer the velvety LiftActiv Collagen Specialist Day Cream around the eyes and full face. Formulated with Vitamin CG and Biopeptides this soft cream targets the visible signs of ageing related to collagen loss, including crow's feet.

For a targeted overnight treatment to help reduce the appearance of crow’s feet, apply along the contour of the eye weekly. They contain 160 micro-cones of hyaluronic acid that dissolve onto the skin’s surface to give a burst of hydration.